BRANDING + SOCIAL MEDIA PHOTOGRAPHY
RESORTS & LIFESTYLE BRANDS
Hi there! I’m Femke, a Dutch, Miami-based travel and lifestyle photographer & blogger. I help hotels, restaurants and lifestyle style companies with visual content for branding and social media presence.
Imagine having a solid social media strategy with a variety of high quality images to post every day. Images that represent your brand. Images that engage and connect with your audience. And now imagine that all that just takes you a few hours each 3 months and then you can almost forget about it. With just a few shoots a year you will have a great image to post every single day. And fresh images for your website, newsletter and ads.
YOUR INSTAGRAM STRATEGY
People love stories. Like the story behind your brand. The story of people that enjoy your resort or your fashion pieces. Or your story as the business owner - why you do what you do. What drives you. The more you share about yourself, the more people will know, like and trust you. And in the digital world, that’s everything.
I encourage clients to think about 6-9 stories they want to tell. We create images for each of those and you alternate when you post. This way, when visitors see your Instagram grid, they instantly get the whole picture of what your brand is, who you are and what you believe in.
WHAT STORIES WILL YOU SHARE?
Many resorts only share images of their property. And although they’re usually great visuals, there are so many more photos you can share that give potential guests and idea what it’s like to stay with you and all the things they can experience.
For resorts, the stories are literally endless. You can share posts with lifestyle images - people enjoying their stay and posts with the activities guests can do during their stay. Like surfing, sailing, yoga, fishing, sightseeing, etc.
Experiences you offer like for example your spa, getting beauty treatments and massages should also feature on your feed. And posts about your restaurant, your chef, the kind of food he/she creates. Or stories about quaint towns and their history in the area that surrounds you.
And then there’s the story of you, the owner. Perhaps you have a strong passion for preserving the environment. Sharing this is a great way to connect with the kind of guests you wan to attract.
Click here to view my resort & travel portfolio.
Fashion, Accessories and Lifestyle brands
Many brands only post to promote the products they want to sell. This is a mistake. In order to connect with your potential customers, tell them the story behind the brand, tell them your story and what moved you to start your business. Tell them what you stand for.
Authentic lifestyle images of people wearing or enjoying your products are important. Rather than just fashion photography, show your audience how/where/when your stuff comes in handy. Some hats for example come in handy while traveling, jewelry pieces for engagements, weddings and high end events, and resort wear while on holiday, lounging by the pool, etc.
The story behind your brand is important too. If local artisans in a developing country make your hats and this is your way of supporting communities and help them educate their children, you HAVE to share this. OFTEN.
Who designs your pieces? How? Where? Show images. The more people know about all the effort that goes into creating your pieces, the more they will want to own one.
People also want to know that there’s an actual human being behind your brand. The more you share about yourself, the more likely your clients will find that you have things in common. Especially your ideal clients.
Click here to view my fashion & accessories portfolio.